Blogging is a great way to attract new customers and clients to a website in order to increase revenue. However, blogging in its own right is also a proven way to make money online.
If done correctly, publishing content on your blog can become a business in itself. One that has the potential to rival and even exceed the income on offer from many traditional forms of employment.
Blogging for fun has many benefits, including the joys of creative expression, helping others, and connecting with like-minded individuals, not to mention the cathartic experience of venting your frustrations. However, it’s also very possible to make money from a blog, and in some cases, make a lot of money.
If the idea of earning money by blogging sounds appealing, this post will give you some advice on how you can turn this dream into a reality. You will also find examples of successful bloggers who are earning a healthy income online.
Blogging: Get Rich Slowly
The great news about blogging is that anyone with a computer, or even a tablet or smartphone and an internet connection can get started. While it’s best to invest a little money upfront to ensure you ‘own’ your blog, rather than relying on a free service hosted on someone else’s servers, there is nothing stopping you from hopping over to WordPress.com and starting a blog right now.
This low barrier to entry does have its downsides however. For one, there are countless blogs out there already, covering every topic imaginable, all vying for the attention of their target audience.
While the bad news is that most blogs won’t make any money, the good news is that the formula for making money from a blog is fairly simple: publish great content for a specific audience, and do so on a regular basis.
In short, if you want to make money from blogging, you have to be in it for the long haul. Not only that, but you have to be prepared to put in the work, often for months, or even longer, without seeing any results.
However, if you are one of the few that can keep going through the lean times, when no one is visiting your website, or reading your work, and make it out the other side, there is a good chance you will have what it takes to become a financially successful blogger.
What Should You Blog About?
We’ll get to how your blog will generate an income shortly, but for most blogs, it’s recommending or advertising products and services related to the topic of the blog. But how to you choose a topic or angle for your blog?
Some questions that can help you brainstorm the topic of your blog include:
- What are you passionate about?
- What topics do you already know more about than the average person?
- What would you like to become an expert in?
If you are an expert at something, or even just more knowledgeable than the average person, you are in a good position to help others.
However even if there isn’t anything you excel at, and that you’d also be happy to write about on a regular basis, another option is to learn on the job. Is there something you’ve always wanted to learn or become an expert at?
Before settling on a subject for your blog, part of the selection process must also involve determining whether the topic can be profitable or not. One way to tell is to establish if there are businesses offering services or solutions in that field? Are there related products you can promote?
However, even if there isn’t an obvious product or service you can advertise on your blog, or recommend to your readers, you could still make money with that topic, as we will cover next.
How to Monetize Your Blog
When it comes to monetizing or generating revenue from your blog, there are plenty of options out there. However, three main monetization methods stand out from the crowd:
Displaying adverts on your blog is a tried and tested option. If you’ve just launched your blog, you won’t be able to attract the attention of the high paying advertisers just yet. However even the newest of blogs can join the Google AdSense program and start displaying context-sensitive adverts. These adverts will earn you a few cents to a few dollars, each time someone clicks on them.
Recommending products or services can also earn you a healthy income. Many organizations offer an affiliate program, through which you can earn a commission for each customer you send their way. One of the biggest examples of this is Amazon and their Associates program.
Whatever you blog about, there should be a related product for sale on Amazon. By directing your readers to the store, you can earn up to 10% of whatever they spend in the following 24 hours. Try visiting the websites of any product or service providers related to your blog’s topic to see if they have an affiliate program you can join.
Even if there aren’t any advertisers or affiliate programs related to the topic of your blog, there is nothing stopping you from monetizing your blog by creating your own product or service. Once you’ve built up an audience of regular readers, something as simple as creating Kindle eBooks for your audience has the potential to earn an impressive five figures a month.
When it comes to creating a product or service, ask yourself what common issues your readers struggle with? Would a smartphone app help them? Could you offer a service that would solve their problems? Can you create a membership area or course to teach them how to overcome their issues?
However you decide to monetize your blog, you will have to start out by publishing high quality, free content in order to build your audience and reputation. Only then will you have any success in displaying adverts, promoting services, or launching your own products.
Don’t Expect to Become a Millionaire
While you shouldn’t expect to become a millionaire and quit your job overnight, depending on the topic of your blog and the amount of work you are prepared to put into your website, there really is no reason why it couldn’t end up becoming your main source of income.
As well as making money directly, your blog also has the potential to open up many new opportunities. This can range from making connections with like-minded individuals, speaking engagements, leveraging your audience to launch your own venture, or simply land you offers to use your new-found blogging and content marketing skills to help promote other brands, businesses, and websites.
When it comes to making money online, a blog is the perfect place to start. While blogging can be an end in itself, who knows where it could take you?
Blogging Success Stories
The web is full of successful blogs, and many of those bloggers are happy to share their stories to help others follow in their footsteps.
On his popular online marketing blog, Mathew Woodward not only shares how much he earns from blogging each month, but also the income reports from other bloggers that are making money online.
The Digital Photography School is a great example of a blog that started out as a passion product by its author, before turning into a fully-fledged money making machine. By sharing advice on how to take great photos, then recommending related to products to its readers, as well as publishing eBooks, this blog was able to generate income with great success.
Nerd Fitness fused two passions of its creator: nerdism and fitness. The result was a very successful blog that spawned a large community, profitable eBooks, a premium membership package, and live events.
If you need a little more inspiration before starting your blog, other motivating pro blogger success stories include: Yaro Starak, Nomadic Matt, a blog about a skit resort and Zen Habits, to name just a few.
While starting a blog is easy, only those who are willing to put in the time and effort to publish quality content, on a regular basis are likely to achieve their goal of it making money.
If you can find a way to help your target audience and offer them something they can’t easily find elsewhere, then there is every chance you could be the proud owner of a successful blog.
For many successful bloggers, their blog turned out to be the springboard for a world of opportunities they would otherwise never have thought possible. If you are up for the challenge, then starting a blog today could be the best thing you ever do.