Promote & Get Your Blog Found
Once you pick a topic and start to write posts, your job is not done. In order for your blog to be successful you need to have people reading your posts. You are going to need to spend some time becoming an authority and promoting your blog so that other people can find it.
You'll want to begin building authority early on. Presenting yourself as an authority in your niche is essential to good SEO and traffic in general. When people consider you an authority, they're more likely to keep coming back, to bookmark your site or subscribe to your RSS feed.
Once you've hooked readers in this way, you'll find it much easier to get them to join your list, and they’ll be less likely to spend as much time on your competitors sites. Google, Yahoo! and Bing attempt to identify the most authoritative sites by counting backlinks and social mentions. For this reason, it's a good idea to secure both of these, but by far, the best way to do this is to create useful content.
Content that solves a problem is sharable content, by its very nature. Sharable content in turn is what drives traffic to a site and creates an authority. Some Internet marketers will tell you that you should purchase backlinks in order to artificially build authority, but if you do so, be prepared to be blacklisted by Google at any time. This is not the route to take Besides, if you are an authority in your niche, you already have the knowledge required to grow your blog; you just need to do the legwork.
When you create your content, speak authoritatively and keep qualifiers to a minimum. You should create an atmosphere of expertise in all of your posts. This doesn't mean that you have to take on an overly formal tone. Quite the contrary, in fact. But when it comes time to share your expertise, do so with confidence and finality.
Also, keep in mind that just because something is elementary to you doesn't mean it is to your reader. If you’re guiding your readers through a complex process, you cannot take anything for granted. Start at the beginning. This is actually advantageous to you because you can turn a subject that’s simple to you into a multiple-page treatise, and each page gives you more Internet real estate upon which you can place ads or affiliate links. On the other hand, keep fluff to a minimum or your readers will quickly lose patience with you.
Finally, post as often as you can, and cover your niche thoroughly. For SEO purposes, posting often shows the search engines that you have a lot to say on your keyword. Your readers will appreciate frequent posts as well, as long as you remain on topic.
Consistently creating sharable content is what will separate you from the other bloggers in your field. Sharable content is content - textual or video - that has mass appeal. It contains useful information not easily obtainable elsewhere that people will want to share with others. It's okay to get content ideas from other blogs, but you should be careful in how you borrow that content. Copying someone’s blog post verbatim is a big no-no.
However, you can use blog aggregators like Feedly to find out what the bloggers in your space are talking about and then create your own piece. Similarly, you can use social media search engines such as www.buzzsumo.com to see what people in your niche are sharing, and then use that data to create your own piece. Nothing is no longer new under the sun but the key is to always create unique content.
If you consistently create content that's too similar to the other bloggers in your space, not only will you lose your readership, but Google will also penalize you, and you'll lose your place in the search results. As a precaution, you can use services like Copyscape to ensure that your content is completely unique. Note that it is possible to get positive Copyscape results even if you didn't use anyone else’s material. This is precisely why you should use a tool like this in the first place.
A few final thoughts on creating spectacular content for the Web: use paragraphs generously, and write in short sentences. Internet users have short attention spans. You need to catch their attention right away and keep them reading. Nothing will make a person want to hit the "back" button faster than a long article that's little more than a wall of text. Break your work down into concise paragraphs, and separate topics with subheadings. Aim for a casual tone, and mind your diction. "But" is often more appropriate than "however," and if you use the more complex form of a word too often, you might scare off readers.
If you consistently create stellar content, you'll find that your readers will share it on social networks such as Facebook and Twitter. To capitalize on this, you should create your own dedicated social media accounts. You can then convert those readers into fans and followers, which will allow you to draw traffic to your new posts effortlessly. As you embark on your blogging journey, remember to keep your reader in mind always. They are the lifeblood of your site. Without strong traffic, you will have very few monetization options. Consistently provide quality content, and your readership will grow.
There are many tactics you can do to promote your blog and we will cover a few of them here.
Having a search engine friendly blog will help put your blog's best foot forward in the search engines. WordPress itself is SEO friendly out of the box.
One of the best ways to promote your blog is through social media. Each time you make a blog post, share it on social media sites. You can share it on as many of these sites as you like, but be sure to post it on the big four: Facebook, Twitter, Google+, and Pinterest. People one these sites love to share. If they like what you have posted about, they will share it.
Your goal when building a blog is to create a group of like-minded people. What better place to find people who will like your blog than other blogs in the same niche. You might already follow several blogs in your niche. If not use Google to find some. Read the posts and leave comments. Most blogs let you link back to your blog. People who read your comments will find your blog.
Once you find other blogs in your niche, don't stop at just leaving comments. Contact the blog owner and see if they accept guest posts. You write a post for them with a link to your blog at the bottom. This gives you exposure to all the readers of the blog.
Emails and Newsletters
When full time and successful bloggers get asked what their biggest regret is when they started their blog, they say that their regret is they didn't capture visitors email. "Money is in the email list" and email marketing is something you should consider doing early on.
You can submit your post to bookmarking sites. Join sites such as StumbleUpon.com, Reddit.com, Delicious.com, and Technorati.com. Each time you make a post bookmark it at these and any other bookmarking sites you find. Share your posts in the communities you belong to online. Send out the link to your posts in your newsletters. You can share your post in the forums or groups you belong to.
In order for your blog to become successful, no matter what your niche is, people need to be able to find your blog, read it and come back for more. Promote your blog and build up your readership.